Privacy Policy for AccessoryShop.se
Last updated: July 28, 2025
Your privacy is important to us at AccessoryShop.se. This Privacy Policy explains how we collect, use, protect, and share your personal data when you visit our website and use our services. We comply with applicable data protection legislation, including the General Data Protection Regulation (GDPR).
1. Who are we? (Data Controller)
AccessoryShop.se is operated by AccessoryShop Sverige AB, with organization number 556815-5468. Our address: Fruängsgatan 17, 12951 Hägersten, Sweden Email: [email protected] Phone: +46 10-129 99 99
We are responsible for the processing of the personal data you provide to us.
2. What personal data do we collect and why?
We collect different types of personal data depending on how you interact with us.
A. Data you provide to us directly:
When you shop, create an account, or contact us, we collect information such as:
Contact information: Name, address, email address, phone number.
Purpose: To manage and deliver your order, send order confirmations and delivery notifications, and to handle any returns or complaints.
Legal basis: Fulfillment of a contract (the purchase agreement).
Payment information: Information related to your purchase (however, the actual payment details, like card numbers, are handled directly by our payment partners – see section 3).
Purpose: To process your payment and manage the purchase.
Legal basis: Fulfillment of a contract and legal obligation (e.g., accounting laws).
Order history: Information about previous purchases.
Purpose: For you to easily view your past orders if you have an account, for us to provide better customer service, and for statistics.
Legal basis: Fulfillment of a contract (for accounts), legitimate interest (improved customer service and statistics).
Communication: When you contact us via email, phone, or social media.
Purpose: To respond to your questions, handle cases, and provide support.
Legal basis: Legitimate interest (customer service) or fulfillment of a contract (if related to an order).
B. Data we collect when you use our website (indirectly):
When you visit AccessoryShop.se, we collect certain information via cookies and similar technologies.
Technical information: IP address, browser type, operating system, referring URLs, time of visit.
Purpose: To ensure the website functions correctly, to improve your experience, to prevent misuse, and for statistics.
Legal basis: Legitimate interest (security, functionality, and web analytics).
Information about your user behavior: Which pages you visit, which products you view, what you add to your shopping cart.
Purpose: To understand how our website is used, to improve our product range and marketing, and to offer relevant content and products.
Legal basis: Legitimate interest (web analytics and marketing) or consent (for non-essential cookies).
C. Data for newsletters and marketing:
Email address: If you subscribe to our newsletter.
Purpose: To send you information about news, offers, and campaigns.
Legal basis: Consent. You can unsubscribe at any time via a link in each email.
3. Who might we share your personal data with?
To operate our business and offer our services, we share your personal data with selected third parties when necessary. We always enter into data processing agreements with these parties to ensure your data is processed securely and in accordance with GDPR.
Delivery partners: Shipping companies such as PostNord, DHL, or Schenker to deliver your orders.
Payment partners: Payment service providers such as Klarna, Swish, Stripe, or Nets to securely process your payments. Please note that AccessoryShop.se does not store any sensitive payment information like card numbers.
IT service providers: Companies that provide hosting, website platform support (e.g., Shopify or WooCommerce), analytics tools, and other IT services.
Marketing partners: If we use external services for targeted marketing or analysis (e.g., Google Analytics, Facebook Pixel – please see our Cookie Policy for more information).
Authorities: If we are required by law or official decision to disclose data.
4. Where do we process your personal data?
We strive to process your personal data within the EU/EEA. In cases where personal data is transferred to a country outside the EU/EEA (e.g., for services with servers outside Europe), we always ensure there is a legal basis for the transfer and that appropriate safeguards have been put in place. This may include standard contractual clauses approved by the EU Commission or that the recipient country has an adequate level of protection according to the EU Commission's decision.
5. How long do we store your personal data?
We store your personal data for as long as it is necessary for the purposes for which it was collected and to fulfill our legal obligations.
Order-related data: We store for 36 months after delivery to handle returns, complaints, and customer service, as well as for seven years according to accounting laws.
Account data: Stored as long as your account is active. If the account is inactive for an extended period (24 months), we may delete it.
Customer service communications: Stored for 12 months after the case is closed.
Newsletter data: Stored as long as you are subscribed to our newsletter.
Technical data (logs): Stored for a limited time for troubleshooting and security.
6. How do we protect your personal data?
We take your security very seriously and implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, misuse, or alteration. Examples of our security measures include:
Encryption: All data traffic between your browser and our website is encrypted with SSL/TLS.
Access control: Only authorized personnel with specific job duties have access to personal data, and this access is logged.
Firewalls and intrusion detection: To protect our systems from external threats.
Secure systems and routines: We use secure systems and follow internal routines for handling personal data.
7. Your rights as a data subject
Under GDPR, you have several rights regarding your personal data:
Right of access (data subject access request): You have the right to receive information about the personal data we process about you.
Right to rectification: If the data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or completed.
Right to erasure ("right to be forgotten"): You have the right to request that your personal data be erased under certain circumstances, e.g., if the data is no longer necessary for the purposes for which it was collected.
Right to restriction of processing: You have the right to request that our processing of your personal data be restricted under certain circumstances, e.g., if you dispute the accuracy of the data.
Right to data portability: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to have it transmitted to another data controller if technically feasible and the processing is based on consent or contract.
Right to object: You have the right to object to the processing of your personal data based on our legitimate interest, including profiling. We will then cease the processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests and rights.
Right to withdraw consent: If our processing of your personal data is based on your consent, you have the right to withdraw this consent at any time. This does not affect the lawfulness of processing carried out before you withdraw your consent.
Right to lodge a complaint: If you believe that we are processing your personal data in violation of GDPR, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), which is the supervisory authority in Sweden.
To exercise your rights, please contact us at [email protected].
8. Cookies
We use cookies and similar technologies to enhance your experience on our website, analyze traffic, and for marketing purposes. For more detailed information on how we use cookies and how you can manage them, please read our Cookie Policy.
9. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy as needed. The latest version will always be available on our website, and the "Last updated" date will be indicated at the beginning of the policy. We encourage you to regularly review this policy to stay informed about how we protect your data.